The greatest asset of the Facundo company is its people, just ask its customers and suppliers.
One of the philosophical principles of the Facundo Founders was to do new things, things that other people were not doing. On the contrary, the gradual incorporation of novelties was followed by competitor companies. Facundo has been a pioneer in roasting sunflower seeds by means of the water-salt system, instead of salting them with salt and drying without roasting in the sun, which was the method used until then.
They were also pioneers in the use of polyethylene to pack the finished product instead of the famous jute sacks.
Purchasers of the first automatic reel-based packing machine, dispensing the quantity with some volumetric glasses.
Initiators of marketing techniques without even knowing the meaning of that word, which today has so much meaning.
External advertising on the delivery vehicles.
Their first logotype, which is still valid, is formed by making use of the allegory of hitting the Mark (Blanco in Spanish), hitting the Target –– (as a synonym of getting it right) associating it with the coincidence of the Founder’s name and surnames: “FacundoBlanco”; “Facundo da en el Blanco” (Facundo hits the Mark) with that of “Facundo acierta ” (Facundo gets it right).
The nerve of creating a “philosophical bull” that sends us the message of a clear and convincing reflection at the time of its death”… I regret leaving this world without having tried Facundo seeds”.
Thousands of anecdotes, thousands of experiences. This couple had fun creating, they enjoyed working and they were happy when they created each job. The Facundo family not only grew with the birth of their children and grandchildren, but with every person who joined the company.
If anyone had a problem, everyone tried to help solve it. Paternalism was exercised, as a genuine feeling, never as a policy or as a strategy.
That is why all the staff feels so identified with the company.
The success of their seeds, of their logotypes, of their identification colours was so great, that their competitors tried to imitate them.
On one occasion a manufacturer of the area, called SEGUNDO, copied colours, trademark designs and as the names or trademarks of Facundo and Segundo were so phonetically similar, the message that Segundo gave out sounded very similar to Facundo’s message.
They considered taking the imitator to court, but finally they resorted to imagination and to genuine creativity. Facundo made a renovated design where, apart from the trademark and colours, he underscored the following sentence on all the bags:….” if they give you imitations, reject them “WITHIN SECONDS” – in Spanish al SEGUNDO, and always eat the best which are Facundo Seeds”
It had an immediate effect. Segundo even had to change the name of his trademark and Facundo is still the best.
Times change and Facundo does, too.
The hopes and new projects add up, committed to R&D&I to design new products with an added value and to improve the Production Processes with the philosophy of permanently looking for Quality and for Excellence.
Today, Facundo is still a family company although unfortunately with the great void left by its Founders as they are no longer with us, but the important values that they created still exist in the company. |
